Diwali means “Enlighting our lives with a bright rays of light. This is also called Festival of Lights”. We have some cultural inclusions attached to each festival Diwali is no exception. The central theme of Diwali is the “Victory of Good over Evil” which resonates in the mood across the nation – ie. “Feel Good Factor!”.
A decade ago this festival used to be popular in the northern regions of India. With the cosmopolitan spread of population across the nation due to professional and educational factors and the resultant cultural diversity this festival has now become a national festival.
Diwali Gifting Market in India
The size of Diwali Gifts market is around $7.5 billion. With the society becoming more expressive, reward and recognition oriented, Diwali gifting has become a big ‘Industry’ on its own and now we see this festival as a big business opportunity to enhance bonding, recognize contribution and in general to promote good stakeholder relationships.
During Diwali the elite also have “Joy of Giving Week” to share their prosperity with deserving sections of society.
Diwali gifting can span across the following categories of persons:
• Government departments/ Banks/ agencies
• Economically underprivileged, and NGOs
While love and affection are the primary objective for gifting to relatives and friends, recognition of co-operation and expression of gratitude are the main focal points for gifting to business stakeholders. Sharing of wealth with weaker sections is a part of CSR initiatives and it promotes societal equality among each other. It is important to decide on the budget and the persons to whom the gift is to be given. Diwali Gifting ideas could range from the lowest to the highest. Some of the Best Diwali gifting ideas are:
1. Sweet/Dry Fruit boxes
3. Photo frames
5. Household utilities- Cutlery, Crockery sets
6. Household equipment – Grinders, Mixers
9. Coffee mugs
10. Perfumed/ Decorative candles
11. Office bags
12. Silver Glasses/trays
13. Laughing Buddha
14. Lord Ganesha in various forms
15. Travel kits
16. Spiritual trays
17. Tea/coffee platter
18. Essences and fragrances
19. Money plants
20. Gold / Silver Coins
With the advancement of technology it is very easy to order gifts online after negotiating good deals there are plenty of sites like wedtree.com, amazon.in, flipkart.com ,orderyourchoice.com, giftingnation.com,indiagift.in,archiesonline.com, phoolwala.com, giftsbymeeta.com , fnp.com, floweraura.com which provide wide choices for gifting across monetary limits and categories. We should practice responsible gifting by promoting environment friendly practices – in the form of handcraft items, solar powered / energy efficient equipment, earthen pots / utensils.
Festival gifting is a wonderful occasion to remind ourselves of our rich cultural heritage which exist across various regions, understand its relevance and pass it on to generations to come!